Skip Nav »

American Association of Community Colleges

Plus 50 Trends

2008
Boomers retiring early, but few have specific plan
The News Tribune
Baby boomers may not be well-prepared for the financial realities of retirement, according to the McKinsey & Co. study cited by the author. Even though 36% of baby boomers plan to work in retirement, only 10% actually do. Tips to help boomers make smart decisions about their retirement cash flow and work possibilities are offered.

2008
"The Coming Age Wave: Planning, Performance, and Policy Report to Accompany the ADS Performance and Policy Forum Presentation"
Multnomah County, Oregon
This needs assessment survey of older adults in Multnomah County, Oregon makes recommendations for enhanced services tailored to their needs.

2008
Baby Boomers: The Gloomiest Generation
Pew Research Center
It's bleak out there, said baby boomers when researchers asked how they felt about getting ahead and their incomes. This survey examines their outlook on life and concludes that the generation known for its optimism, is currently not too optimistic.

2008
Rethinking Retirement: Opinions, Obstacles, Opportunities
Urban Institute
This audio recording overviews the nation's baby boomers and the economic and social impact they will have on retirement.

2008
Baby Boomers in Casper, Wyoming
Casper City Council
This 148-page study in Casper, Wyoming found that many baby boomers are "in denial" about growing older. But they have considered working into their retirement years and want to retain their independence and zest for life. The study recommends employers consider adding part-time and flexible options to help keep baby boomers on the job.

2008
No country for young men
The Atlantic
This January 2008 article in The Atlantic, explores the impact of the baby boomers as they age and takes an optimistic view of the impact this population can have on society. If they remain engaged in society and employed, they have potential to solve many of society's ills.

2007
Building an Experience Dividend. State Governments Lead the Call to Engage Boomers
Civic Ventures
The work and service of tens of millions of plus 50 adults holds the potential to re-vitalize our country. National Governors Association overviews program and policy initiatives in five states and lays plans for future dialogue about engaging baby boomers in revitalizing communities in both the workplace and through civic engagement.

2006
Baby Boomer Segmentation: Eight is Enough
AC Nielsen
Uses a marketing approach to slice and dice the baby boomer population and examine its characteristics.

2004
Baby Boomers Envision Retirement II: Survey of Baby Boomers' Expectations for Retirement
AARP
Survey of 1,200 baby boomers examining their views on retirement and aging. An oversample of African-American and Hispanic baby boomers offers additional insights from these core audiences.

2004
Boomers at Midlife: The AARP Life Stage Study
AARP
How each generation approaches aging is different - and the baby boomers are no exception. Read their thoughts in this comprehensive study.

2004
The lives and times of the baby boomers
Population Resource Bureau
The baby boomers are not a homogeneous population, say researchers in "The Lives and Times of the Baby Boomers." Compared with their generational predecessors, the war babies, boomers have a higher standard of living, but they also have greater income inequality, which results from changes in the workplace and family structures.

Learning

2009
No More Kid Stuff: Colleges and Universities Take a Mature Approach to Serving Adult Students
Lumina Foundation, Fall 2009
This publication discusses how adult education is transforming college campuses today, as non-traditionally aged students turn to higher education for training and career renewal. Removing barriers of time, place, and tradition so adult learners can successfully take courses while working and managing family obligations are critical, say reformers. And it’s good for the economy too, write the authors, who note that many adult learners need to re-tool their careers with the help of additional education and training. Efforts to adapt to learning styles favored by adult learners, and steps taken by college administrators to remove barriers to education for this student population are profiled.

2009
Aerobic Exercise, Hippocampal volume, and Spatial Memory
Hippocampus
Baby boomers can improve memory function by engaging in aerobic exercise, say scientific researchers in this study looking at the aging brain "Our results clearly indicate that higher levels of aerobic fitness are associated with increased hippocampal volume in older humans, which translates to better memory function," concludes the study’s abstract. The hippocampus region of the brain oversees long term memory and spatial navigation. Note: the abstract is available online. A subscription or credit card may be required to read the full article.

2009
New Heuristics for Understanding Older Adults as Web Users
Usability Works
Your Plus 50 Initiative Web site is a valuable tool for communicating with plus 50 adults about learning opportunities at your community college. But how do you connect online with a target audience that spans decades? Once you get past the word “heuristics” in this article (hint: heuristics are simple, efficient rules of thumb that people use to make decisions), you can find a wealth of helpful information. Pages 44-47 offer a handy checklist for evaluating a Web site for plus 50 friendliness. The article also uses segmented personas of the plus 50 population to evaluate Web sites for older adults. The researchers’ findings about user-friendliness for Web sites offer insight that can help you punch up your Web site’s plus 50 friendliness. While this information is infinitely helpful for Plus 50 Initiative program managers, it is also useful for instructors who may be using Web sites and online tools with instruction. The persona technique can also help a Plus 50 Initiative program manager envision how a potential student navigates a Web site seeking information.

2009
Actress Sally Field On Hollywood, Family and Aging
National Public Radio
The career of 62-year-old actress Sally Fields has spanned more than five decades and remains busy, but the actress is tackling a new challenge during her hectic days - learning French. She discusses aging and learning in this 17-minute National Public Radio interview, which also covers osteoporosis, public opinions about aging, finding examples in society of women who are aging, . "Aging is not a bad thing, says Fields. “It is what humans do - they age....You have to find value in it, and there is tremendous value.” She discusses the continual reinvention of self as one ages - as well as her obsession with learning French and devotion to doing her language homework.

2009
Free Web Talks Focus on Cognitive Fitness and Brain Health for Elders
American Society on Aging
The latest research on maintaining and improving cognitive skills and brain health among older adults is the focus of two free webinars offered online by the American Society on Aging. "Intervening With Late-Life Cognition: Lessons From the ACTIVE Study," by the University of Florida's Michael Marsiske, explores current findings on cognitive intervention programs to improve elder skills in reasoning, memory and mental processing speed. Physical exercise also plays a role in healthy brain functioning with age, as researcher John Ratey from Harvard University shares in the free webinar "Spark: The Revolutionary New Science of Exercise and the Brain." Both webinars can be found online and taken at any time.

2009
Unretirement: Why Baby Boomers are Earning Online Degrees in Record Numbers
AllOnlineSchools.com
Online learning can help you earn a credential and beef up your resume, or give you the freedom to pursue the degree you always wanted. The flexibility and affordability of online learning are drawing baby boomers to turn on their computers and go back to school. This option is particularly appealing for plus 50 adults who are currently employed and seeking a new direction for their next steps in life.

2009
The Pathways to Advancement Project: How States Can Expand Postsecondary Educational Opportunities for Working Adults
National Governors Association Center for Best Practices, January 23, 2009
Modifying state policies and practices related to higher education financing, program and accreditation requirements, and student aid, can help more adults complete post-secondary education programs. Nine states participated in this initiative by the National Governors Association to improve policy support for post-secondary education and provide linkages between workforce education and state economic development policies. See the executive summary for ideas and practices that might work in your state.

2008/2009
Talkin’ ‘bout my Generation: Exploring Age-related Resources
American Library Association
Librarians have noted generational differences in how patrons access information in the stacks or the reference desk. Two librarians compiled and summarized this wonderful set of links to resources offering information about generational characteristics, generational learning styles, the multi-generational workplace, and social behavior/communication differences among the generations.

2008
Flexible Learning Options for Adult Students
FutureWorks, Jobs for the Future, U.S. Department of Labor
Adult learners may not respond to the same tactics and courses as high school graduates, but this report offers an arsenal of innovative program design and delivery options for community colleges working with plus 50 adults. Five community colleges — the Community College of Denver, Housatonic Community College, the Madisonville Community & Technical College, Portland Community College, and Mt. Hood Community College - and their efforts to implement innovative program design and delivery are highlighted. Loaded with helpful tips and profiles, this report was produced in April 2008 for the U.S. Department of Labor's Employment and Training Administration by FutureWorks and Jobs for the Future. Read the report.

2008
Mapping New Directions: Higher Education for Older Adults
American Council on Education
This groundbreaking study offers incredible insights into why plus 50 adults are turning to community colleges to tune up their skills and pursue new careers. The authors draw on a variety of data, including a national survey, focus groups with students, and roundtable discussions. Advice is offered on reaching out to plus 50 students (don't call them elderly, seniors, or old). Surprisingly, older adults aren't on the radar for many higher education institutions.

2008
Adult Students: A Priority Revisited
American Council on Education
Author calls on higher education to embrace the non-traditionally aged student and urges educators to ready for the tidal wave about to hit as plus 50 students return to the classroom.

2008
Alumni Programming Goes Boom
Council for Advancement and Support of Education
Advice offered on engaging older alumni in higher education.

2008
Encore Colleges
Civic Ventures
Marketing programs for baby boomers means tredding lightly around the term "senior," notes David Banks in this 10-page article discussing how community colleges can reach out to plus 50 adults seeking new opportunities.

2008
White Paper: The Adult Learner: An Eduventures Perspective
Eduventures
Presents a snapshot of today's adult learners and makes the case for strengthening access for older learners.

2008
College for baby boomers going back to school
Suite 101
Baby boomers are lifelong learners, writes the author, who notes that continuing education helps them stay engaged in society and satisfies a need for activism.

2008
Community education for lifelong learners. Continuing enrichment non-credit courses for community residents
Suite 101
The article discusses the advantages of non-credit community education and offers a listing of potential course topics.

2007
Lifelong Learning: New Strategies for the Education of Working Adults
Center for American Progress
Over the last four decades, steady increases in the education level of the U.S. labor force contributed to productivity gains, economic growth, and formidable national competitiveness in an increasingly global economy. According to Center for American Progress, all those gains are under threat today because of a complex mix of factors that boil down to a single reality—the American workforce is steadily becoming less educated just when better and more diverse educational opportunities are essential. For our labor force to maintain its justifiably famous productivity, flexibility and ingenuity — a new policy approach is needed. The author argues that the United States can no longer pursue an education policy that essentially gives up on adults, and that lifelong learning must become a reality if the United States is to survive competitively. Read a summary and get the full report.

2007
Training the trainer of the mature learner
Basic Skills Bulletin (United Kingdom)
Plus 50 adults learn in different ways than younger adults and teens do, notes the author, and it's time for instructors to adjust their teaching styles to accommodate them. In this brief newsletter article, the author discusses how plus 50 students tend to be self-motivated to learn. He notes that these self-directed learners often are focused on the immediacy of problem-solving and bank on their experience.

2007
Boomers go to college: a report on the survey of students 40 and older conducted by the Portland Community College Task Force on Aging
Portland Community College
This survey at Portland Community College found that 4 out of 5 students over the age of 40 are taking classes to upgrade their skills, re-enter the workforce, or re-career. Researchers noted that these students were often highly motivated, and wanted to complete their studies in a short period of time so they could immediately apply their new skills and knowledge in the workplace. Flexible class scheduling, credit for work-based learning, expanded counseling and advising services for students, development of internships and workplace training programs, and coursework designed for this student population's unique needs are among the recommendations offered.

2007
Civic Engagement and Lifelong Learning
Generations
Building on their literature review, the authors make several recommendations for structuring educational programs to meet the needs of plus 50 adults. Their recommendations include advocating for legacy leadership and lifelong learning institutes, as well as a legacy corps for health and independent living.

2007
The Role of Community Colleges in an Aging Society
AARP
Programs reaching out to older adults at 35 community colleges are profiled in this study by AARP. Researchers found 14 colleges with civic engagement programs and 5 targeting employment needs for plus 50 learners.

2007
Adult Learners in Higher Education. Barriers to Success and Strategies to Improve Results
US Department of Labor, Employment and Training Administration
Examines obstacles older learners encounter in an educational system designed for students of traditional ages. Makes recommendations for higher education leaders on strategies for overcoming these problems.

2007
News Release: Adult Learners Demand Education on Their Terms
Eduventures
Discusses a new survey showing that older learners prefer nontraditional and flexible scheduling.

2007
Serving baby boomers through GIS at GateWay Community College
Maricopa County Community Colleges
Using Geographic Information Service (GIS) mapping techniques, GateWay Community Collegecreated a map that enables plus 50 adults to identify volunteering opportunities more efficiently, with a focus on convenience and connecting people visually with a location. The map can be searched by neighborhood and is structured to showcase existing community partnerships.

2007
Geography emerges in distance ed
Inside Higher Ed
Catering to student needs and research will influence how community colleges market distance education courses to students. The author discusses the needs of older learners, and the interplay with geography and student recruitment.

2006
Explorations by and About Older Learners
The LLI Review: The Annual Journal of the Osher Lifelong Learning Institutes
This voluminous inaugural journal published by the Osher Lifelong Learning Institutes in 2006 examines the experiences of older learners. It offers articles examining research and theory, life stories, best practices, poetry, and learning resources. Research articles include training retired social workers to serve an older population, internet training for adult learners using an intergenerational approach, cognitive benefits of participating in lifelong learning institutes, and community-based education that promotes independence for older adults. Life stories and poems give insight into the experiences of today’s plus 50 learners. Best practices examine designing course curricula and developing leaders for a Lifelong Learning Institute program, using guided autobiography in the classroom, and a program that promotes wellness and optimism for seniors on campus at Eckerd College by forging social connections. The learning resources section is focused entirely on book reviews, with reviews offered for The Prison Angel, Storycatcher, and Adulthood: New Terrain. At 144 pages, this is not a short read, but the wealth of articles and information allow the reader to pick and choose the items and offer insight that can benefit community college faculty and administrators.

2006
Framing New Terrain: Older Adults and Higher Education
American Council on Education
An alarm bell is sounded in this report, which drives home the point that America's higher education institutions are ill-prepared to handle the baby boomers and their educational needs. For decades, many colleges and universities have offered programs for senior citizens, but demographic shifts will soon outstrip their offerings, especially when it comes to supporting career transition programs. This insightful 32-page report assesses the situation, examines the strategies and programs that are working, and lays a foundation for future research.

2006
The Caregiving Project for Older Americans
International Longevity Center - USA
With growing strains on our healthcare system, the MetLife Foundation and the Caregiving Project awarded 24 grants to community colleges for home-based caregiver courses. This site overviews the caregiving crisis in America, discusses the grant, and offers resources to help.

2006
Self-identity Modification & Intent to Return, Baby Boomers Reinvent Themselves Using the Community College
Florida State University
Researchers offer valuable advice for community colleges seeking to attract plus 50 students in this 24-page article, originally written for Community College Review. This research-based study by Florida State University examines how baby boomer students value their experiences in community college and influence their self-perception. The authors recommend community colleges take a consumer loyalty approach to recruiting baby boomer students.

2005
What Will Baby Boomers Want from Educational Travel?
Elderhostel
What do baby boomers expect when they sign up for an experience that combines education and travel? This report from Elderhostel explores what today's plus 50 adults from the baby boomer generation want and why. An in-depth discussion of generational characteristics, and an overview of research on the changing nature of retirement are also offered.

2004
Breaking Through: Helping Low-Skilled Adults Enter and Succeed in Colleges & Careers
Jobs for the Future and National Council for Workforce Education, November 2004
This report examines how innovative community colleges can significantly improve the odds that low-income and low-skilled adults can earn college level occupation and technical credentials. The report provides examples of promising state policies, and examines four synergistic, high-leverage strategies to increase access and success: (1) integrate institutional structures and services; (2) accelerate learning; (3) set measurable goals and track outcomes; and (4) expand comprehensive financial aid. A full report and executive summary are available.

2004
Keeping America's Promise: A Report on the Future of the Community College
Education Commission of the States
This Atlantic Philanthropies funded report compiles a series of issues briefs examining the changing nature of the community college student population, the increasing desire for education in a knowledge-based economy, changes in the way Americans go to college, and the gaps that exist in educational access and attainment. A discussion guide can be used to stimulate community dialogue about how public policy can support or thwart the American promise of opportunity and equity.

2004
Our Next Chapter: Community Colleges and the Aging Baby Boomers
Civic Ventures
Calls on community colleges to assist baby boomers in planning the next phase of their lives, as they seek meaningful work that matters and new opportunities.

2004
How baby boomers value their learning experiences as consumers of a Florida Community College's Educational Services
Florida State University
Community colleges reaching out to plus 50 adults will find much food for thought in this 241-page doctoral dissertation by Louis Palazesi at Florida State University. He argues that community colleges should focus more attention on marketing their services and programs to this population, especially as traditionally-aged student populations begin to flatten in 2009. He interviewed baby boomer students attending community college in Florida and used composites and research to draw his conclusions.

2002
Older Adult Education in the United States: Trends & Predictions
North Carolina Center for Creative Retirement, University of North Carolina Community-based organizations and nonprofits, such as senior centers, will play a key role in offering educational programs for baby boomers, says the author. With demand for education increasing, plus 50 adults will seek learning opportunities, help re-careering, or help adjusting to retirement. Yet, the author says, there are few organizations working to rally support for their access to higher education. He advocates educators more fully embrace "lifelong learning" and seek to realize its potential.

2001
Learning Style Preferences of the Cohorts: Generation X, Baby Boomers, & the Silent Generation
PAACE Journal of Lifelong Learning
Researchers compared similarities and differences among generational learners in this 2001 study, offering valuable insight for educational administrators and academic faculty working with Generation X, the baby boomers, and the Silent Generation. Significant correlations for generational differences in learning preferences were found for learners who are tactile, evening/morning, and structure.

Training & Re-Training

2009
The End of Retirement? Millions are Working at Age 70, 80, Even 90
AARP, September 1, 2009
Money worries are a prime motivator keeping many on the workforce well into their retirement years, says this article by AARP. The Bureau of Labor Statistics reports that between 2000 and 2008, the number of workers 65 to 69 rose 25 percent. Even greater increases were cited for those ages 70 to 74 (32 percent), 75 to 79 (38 percent) and 80 and over (67 percent, to 500,000). Read personal stories of these hard-working plus 50 adults and get more information.

2009
Working Learners: Educating our Entire Workforce for Success in the 21st Century
Center for American Progress, June 2009
This paper presents ways programs and services can help “working learners” combine employment and education over their working lives so they may advance through successful careers. Investing in community colleges is one of the strategies recommended by the authors, who note that community colleges need additional funding to support the flexibility these students need. A full report and executive summary are offered.

2009
50+ Hispanic Workers: A Growing Segment of the U.S. Workforce
AARP
Hispanics represent one of the largest growing segments of the plus 50 population, and are an important audience for employers seeking to attract and retain older workers. This report examines older Hispanic workers and their contributions to employers and the overall economy. It describes this core population by focusing on the population’s size, education, health status, and likely changes in these characteristics in the coming decades. The work experiences of older Hispanics are documented, as well as their attitudes toward work. Finally, the report concludes with discussing ways to promote their employment and retention in the workforce as they age.

2009
Going Green: The Vital Role of Community Colleges in Building a Sustainable Future and Green Workforce
National Council for Workforce Education and the Academy for Educational Development 2009
As America’s economy transforms itself into a green economy, community colleges – with their ability to turn on a dime to meet changing market conditions – will become increasingly important. America will need educated technicians whose skills can cross industry lines. Those technicians will be community college graduates who have learned new skills as technologies evolved. With the support of their local business partners, as well as state and federal governments, this report concludes that America’s community colleges are well-suited to meet the demands of the green economy.

2009
Calculating the Productivity of Innovation
Colorado Community College System
This simplified cost-benefit study is designed to aid colleges in evaluating their productivity. The study uses data from an English as a Second Language program from the Community College of Denver. With Plus 50 Initiative program innovating new program models on community college campuses throughout the country, this report offers insight helpful to program managers. Data from the ESL Learning Community example show that even within the short-term, the financial benefit to the institution is greater than the additional cost of the intervention. Break-even is reached within only a few terms, establishing the case for bringing the intervention to scale and sustaining it over time. The ESL Learning Community example demonstrates how a simplified cost benefit tool can provide administrators with the information needed to make timely, data-driven decisions related to sustaining or institutionalizing programmatic innovations.

2009
Shifting Gears
Joyce Foundation
The Shifting Gears Web site is designed to help states increase the number of low-income working adults who have the skills and credentials they need to compete for jobs in demand. Shifting Gears is a Joyce Foundation-sponsored initiative that aims to promote regional economic growth by aligning adult education, workforce development and postsecondarSy education in Illinois, Indiana, Minnesota, Ohio and Wisconsin. The Web site shines a spotlight on innovative approaches in these states and provides information about promising policies and practices that work across the nation. You can sign up for their e-newsletter and look over their webinar offerings.

2009
Investing in Indiana’s Adult Workers: Increasing Financial Aid Opportunities
Indiana Institute for Working Families
With the majority of today’s jobs requiring education and skills training beyond high school, the Indiana Institute for Working Families released in June 2009, “Investing in Indiana’s Adult Workers: Increasing Financial Aid Opportunities.” The report states, “The need for advancing the skills of Indiana’s workforce has been acknowledge by Indiana officials but most state financial aid programs are designed for traditional age students.“ The report says, “If the state of Indiana is unwavering in its commitment to produce a workforce equipped to meet the demands of a 21st century economy, changing financial aid programs and policies to make these programs accessible to working adults must be a priority. In addition to assessing Indiana’s financial aid programs, Chapter 4 includes innovative programs and strategies employed by other states to increase the number of adult workers who possess postsecondary credentials by promoting access and affordability.

2009
Program Provides Over-50 Crowd Training For Jobs
Plus 50 Initiative featured on National Public Radio. Amid economic crisis, job training programs for plus 50 adults at community colleges offer hope and help to many.

2009
ETA Announces $10 Million For Older Worker Demonstration Grants
United States Department of Labor
The Employment and Training Administration (ETA) has announced the availability of approximately $10 million in funds for Older Worker Demonstration Grants. The announcement anticipates between 10 to 13 grants with award amounts ranging from $750,000 to $1,000,000. The closing date for applications is February 19, 2009. For application instructions and further information visit the Employment and Training Administration Website.

2009
Tips for finding a job after age 50: Here's the wisdom of the crowd
RetirementRevised.com
Baby boomers want to stay in the workplace, and this article offers practical strategies to help them do it. By surveying his personal network on LinkedIn, a popular business networking website, the author identified practical tips to help job-seekers. Positioning yourself to be the solution the problem is critical to getting hired, said respondents. Technology know-how, creativity, and demonstrating that you are up-to-speed on current trends will also help.

2008
Get 2020 Vision
Institute for a Competitive Workforce, US Chamber of Commerce
This short two-page publication encourages employers to recognize the value and contributions that plus 50 workers can bring to their companies. It also outlines with brief bullet points steps that employers can take to retain plus 50 workers. This pdf-format handout (conveniently designed to be easily printed) can be very helpful for community colleges making presentations to business organizations about the value of hiring plus 50 workers.

2008
Learning on the Job Sustains Working Elders -- and Improves the Bottom Line
American Society on Aging
Gerontologist Sandra Timmerman discusses in this brief interview why older workers will want to stay on the job, and why employers will need them there. But once they are in the office, employers need to remember that these workers, just like younger ones, many need orientation and ongoing training. Having an "age-agnostic" employee learning program holds every employee accountable for staying current with their skills and eliminates overtones of ageism from the workplace, says Timmerman.

2008
20 Ways Older Workers Can Sell Themselves
U.S. News & World Report
Don't be defensive about your age if you are an "older" worker, advises this article from U.S. News & World Report. Instead, consider the twenty strengths this author points out that older workers bring to the table and what you have to offer.

2008
Older and Out of Work: Trends in Older Worker Displacement
The Sloan Center on Aging and Work at Boston College
Plus 50 workers are more likely to lose their jobs than younger ones, say the authors, who devote this 8-page study to examining trends in older worker displacement. They are also less likely than younger workers to find a replacement job quickly, and less likely to be chosen for a job interview by a potential employer.

2008
Pathways to Encore Careers: How 10 community colleges are preparing boomers for work
MetLife Foundation/Civic Ventures
This 32-page report examines innovative community colleges reaching out to plus 50 adults. Successful strategies are outlined for administrators in an overview, and the ten colleges profiled are highlighted individually.

2008
Plus 50 Trends
AARP
Presentation by Ed Redfern discussing the new approach plus 50 adults are taking to retirement and why they want to stay in the workforce longer.

2008
ENCORE ARIZONA: A model for reaping the experience dividend
Encore.org
Arizona is pioneering a new model for the second half of life, in which experienced adults use their time and talent for the benefit of the community and themselves. Community colleges are part of this initiative, which is gaining steam rapidly.

2008
AARP National Employer Team
AARP
List of companies recognizing that older workers make up a very important part of the workforce. They want to hire older workers because they know that these workers bring leadership, experience, and skills to do the job.

2008
AARP Workforce assessment tool
AARP
Do-it-yourself online tool to help employers asses potential impact of the aging workforce, the current climate for plus 50 workers, and provides recommendations on how to create an age-friendly workplace that appeals to all workers.

2008
Capturing Experience: How People 50+ Can Help Your Organization
Center for Intergenerational Learning, Temple University
A free online course for employers and civic leaders on engaging plus 50 adults. It focuses on developing opportunities that appeal to their needs and interests, and helps you re-define your perceptions about the boomer generation

2008
Current Strategies to Employ and Retain Older Workers
US Department of Labor
This Urban Institute report describes current strategies used by private, government, nonprofit, and education sectors to help attract and retain older workers. Findings indicate that as older adults are becoming an increasingly important labor source, employers are beginning to tailor their programming and services to individuals age 50 and up.

2008
MetLife Foundation/Civic Ventures Encore Career Survey
MetLife Foundation/Civic Ventures
Groundbreaking survey reveals that millions of Americans have launched "encore careers" and are working past traditional retirement age. But they're also changing their approach to work - seeking opportunities to give back.

2008
Will employers want aging boomers?
Urban Institute
While baby boomers may want to stay on the job longer and be highly-prized for their maturity and work ethic, they also face challenges with their employers. Researchers examine the demand for baby boomers in the workplace and how that demand may change over time.

2008
Older Workers - Are There More Older People in the Workplace?
US Department of Labor, Bureau of Labor Statistics
Employment of workers over age 65 increased by 101% between 1977 and 2007. These charts and statistics explore dynamic changes in the US workforce as many people continue working past traditional retirement age. Excellent charts and an audio file make data accessible.

2008
The Decline of Career Employment
Center for Retirement Research at Boston College
This 8-page article by the Center for Retirement Research at Boston College discussses the decline in career employment in today's economy, with a focus on men. The authors examine the decline in tenure for older workers and shows that only half of full-time workers age 58-62 are still with their age-50 employer. They discuss whether this shift from career employment is voluntary or whether older workers are pushed out, and explore the financial implications of job switching among older workers.

2008
And they're off! But should you worry?
CFO.com
The author explores how some employers aren't concerned about an impending labor shortage, because many baby boomers are opting to work into retirement. One employer discusses how reaching out to a community college to develop a talent pool has helped his company develop a reliable and skilled workforce.

2007
50+ Workforce Survey National Comparative Report
Institute for a Competitive Workforce, US Chamber of Commerce
Are employers ready to handle the challenges of an aging workforce. The U. S. Chamber of Commerce’s Institute for a Competitive Workforce (ICW), in conjunction with the U.S. Chamber of Commerce’s Statistics & Research Center, conducted two identical employer surveys, one in June 2006 and another in December 2006 to explore this question. The June survey results show that almost all companies (93.9%) were either somewhat aware or very aware of the challenges faced by an aging workforce. In December, 94.6% of companies expressed this combined level of awareness. The most significant change from June to December was a 14.2% growth in the very aware segment, which increased from 45.5% to 59.7%. A possible reason for this increase was that the general media coverage of older workers in America was amplified during this timeframe. Survey respondents said that the two most popular information resources for recruitment and retention strategies were associations and the media. Not all of the survey’s respondents were for-profit companies. In the December survey, approximately 38% of the respondents were from nonprofit organizations. The researchers wrote, “As indicated by the overall shifts in perceptions, more businesses are beginning to engage in, and be more open to, alternative flexible work arrangements, and, in general, they have a positive outlook on the impact of such a large group of workers nearing retirement age. Employers will need to implement more of these flexible arrangements as part of their business operations if they hope to retain and attract the ever-growing numbers of 50+ workers while, at the same time, expanding their own workforce.” Visit the survey web page for highlights or read the report.

2007
Issue Brief: Engaging Mature Adults in the Workforce
National Governors Association
State governments are facing an economic and healthcare crisis as the baby boomers enter retirement, say the authors. Policymakers worry that the baby boomers will overwhelm traditional methods of financing retirement, and that their departure from the workplace will drain brain power and experience. While it's heartening to know that may plus 50 adults want to stay on the job into their retirement years, this report outlines the challenges involved in keeping them there and profiles steps state governments are taking to help.

2007
Capitalizing on the new mature workforce
Public Personnel Management
Managing the aging of the U.S. workforce is a key concern for employers today, and this study talked to 7,700 managers, professionals, and workers about how to cope with these sweeping demographic changes. Conducted by Age Wave and BSG Concours, the study examines trends like the impending talent crunch that will leave employers scrambling to find workers. The article also offers specific steps organizations can take to begin reorienting their strategy and policies to capitalize on the new mature workforce.

2007
Oregon Gray Matters: How will older workers help fill Oregon's workforce demand?
Portland Community College
The University of Indianapolis Center for Aging & Community team prepared this report, which examines labor tends in Oregon and the viability of plus 50 workers staying on the job past traditional retirement age.

2007
"AARP Oregon Poll of Employers in the State on Age 50+ Employee"
Portland Community College
A survey of Oregon employers examines their labor needs and concerns about keeping workers with experience and institutional knowledge on the job. Recommendations for keeping plus 50 adults in the workplace are provided for employers.

2006
50+ Workforce Matrix
Institute for a Competitive Workforce, US Chamber of Commerce
Employer action plans that could be initiated over a six-month period to cope with the effects of an aging workforce were compiled into this helpful matrix in an excel file. Strategies and goals are outlined for organizations of different sizes, ranging from state government agencies to local businesses, nonprofit organizations and associations. The matrix was the result of a 2006 workshop by the U.S. Chamber of Commerce's Institute for a Competitive Workforce, AARP and four local chambers of commerce called The 50+ Workforce 2020: A Blueprint for Innovation. During the workshop, participants identified several critical workforce challenges they believed are being created by an aging workforce, and assessed the urgency of those challenges on their businesses. The challenges were then grouped into four broad categories: Skills Shortage, Knowledge Loss, High Retirement Rate and Management Policy. Next, participants selected a category that most closely represented their most urgent workforce challenge, and then worked in small groups to discuss the challenge and potential solutions. The discussions formed the basis for establishing individualized goals and action plans that eventually became the matrix.

2006
Workers 50+ Age Discrimination: What Employers Need to Know
AARP
As American workers stay on the job longer, employers are increasingly confronted with challenges about how to foster workplaces that nurture productivity for workers of all ages. While laws exist to prevent age discrimination, lack of age equity awareness can cause an employer to lose mature employees to competitors. This 20-page publication provides a handy overview of age discrimination laws, how age discrimination complaints are treated, how age discrimination in the workplace can be prevented, and how to take advantage of the qualities mature workers bring to an employer.

2006
Living Longer, Working Longer: The Changing Landscape of the Aging Workforce - A MetLife Study
MetLife Foundation
Longer life expectancies and financial realities may be keeping baby boomers in the workforce longer, but they are also redefining their approach to work past retirement age.

2005
Working longer to enhance retirement security
Urban Institute
This two-page brief examines the factors keeping adults of retirement age on the job. The author notes many benefits to staying in the workplace, including easing economic pressure, and notes the impracticality of traditional retirement when many are able to continue working and contributing. Delaying retirement also increases lifetime earnings and retirement savings for workers, improving their financial security.

2005
Trying to Become the Person I Was Before: 9/11 Displaced Workers and the Employee Assistance Program
John J. Heldrich Center for Workforce Development
After the September 11, 2001 terrorist attacks on the United States, thousands of people in New York lost their jobs. This study examines the Employee Assistance Program set up by the September 11th Fund one year after the tragedy. The report discusses how these workers - ranging from lower-paid garment workers to business executives - found new careers and re-built their lives during an economic downturn. Helpful information about program management and accountability are included.

2005
MetLife Foundation/Civic Ventures New Face of Work Survey
Civic Ventures
Involving one thousand people ages 50-70, this survey examines the quest for meaningful work among plus 50 adults.

2005
The Business Case for Workers Age 50+
AARP
This incredible report from AARP outlines the crisis facing our workforce as the population ages, the advantages that plus 50 workers bring to the workplace, and advocates for keeping workers on the job longer. Provided online by Experience Wave.

2004
2007/2008 Older Worker Profiles
US Census Bureau
Geographic distribution reports discussing where older workers live and what they are like.

2004
Baby-Boom Retirements and Emerging Labor Market Pressures
Federal Reserve Bank of New York, Buffalo Branch
Discusses the impending labor shortage and reviews projections from the US Department of Labor.

2004
Training for Older Worker Specialists
US Department of Labor
Curriculum for training workers in one-stop employment and training centers in how to help older workers. Useful for those seeking to counsel and help older workers contemplating next steps.

2003
The (Real) Effects of the Baby Boomers Retirement Boom
CIO.com
In this article for a website geared toward information technology leaders, the author discussing the fear that baby boomers will flee the workplace in droves as retirement beckons. She argues that what employers are facing will not be a labor shortage, but a knowledge shortage, ibased on an interview with Peter Cappelli, a management professor and the director of the Center for Human Resources at The Wharton School.

2002
Voices of Experience: Mature Workers in the Future Workforce
The Conference Board
This 74-page report on older workers examines why they opt to leave the workforce and what employers can do to keep them on the job. Provides a snapshot of the workforce in 2018.

2001
Older Workers: Demographic Trends Pose Challenges for Employers and Workers
US General Accounting Office
Potential workforce problems posed by the retirement of the baby boomers are examined in this extensive study. Significant data analysis and discussion.

1999
Aging baby boomers in a new workforce development system
Department of Labor
Statistics on baby boomers and the workforce are examined in this study, which looks at employment trends, age distribution within the US workforce, income trends, and projected plus 50 worker increases in the labor pool. This report updates and revises a 1997 study by the Urban Institute.

1999
Assessing workforce development systems: benchmarks for mature and older workers
National Association of State Units on Aging
State and local government agencies dealing with workforce development will find helpful questions and advice to help them assess their inclusion of plus 50 workers in their planning and systems. Questions cover strategic planning, one-stop centers, workforce investment boards, outreach plans and staff attitudes.

Health Workforce Information Center
U.S. Department of Health & Human Services
The new Health Workforce Information Center offers the latest on health workforce programs and funding sources, workforce data, research and policy, educational opportunities and model, as well as news and events. If you have a program supporting careers and re-training in the health industry, then you will want to sign up for this site's free newsletter and browse its vast resources. The site is created by the U.S. Department of Health and Human Services. Visit the center.

How to manage older workers
About.com
Gen X managers get tips on how to manage baby boomer workers in this practical article. Managers are encouraged to throw out their assumptions about older workers, value these workers for their experience, and communicate clearly with their plus 50 employees.

Picking from the Baby Boomer pool
Smart Manager
Reaching out to baby boomers may appear daunting to managers, but it doesn't have to be. Providing scheduling flexibility, telecommuting and split shift options, can go a long way to attracting plus 50 workers to your company. The author challenges managers to re-evaluate jobs in their companies and reaching out to baby boomers to fill them.

Why hire older workers (seniors)?
The author offers a series of brief bullet points about why seniors are an asset to any business. The writer points out, "Seniors still remember and understand the effect of common courtesy and customer service. They understand that customers are not a nuisance but the reason that they have a job. Their work ethic is more evolved. Most know the value of a smile and a handshake in making and retaining customers. They have learned that their job is not guaranteed, and that taking care of a customer is far easier than finding a new job."

Why hire seniors and retirees?
The Multicultural Advantage
Employers can save valuable overhead dollars on healthcare costs by hiring seniors or retirees to do project work or to work part-time. With Medicare benefits going into effect at age 65, many older adults are often less motivated to get additional insurance coverage than some of their younger counterparts, says the author. They also bring valuable skills, commitment to customer service, and experience into the workplace.

Approaches and tactics for older workers who can't find a job
QuintCareers.com
If you're a baby boomer looking for a job, you'll want to check out these helpful tips for job-hunting. The author advises plus 50 adults to market themselves as the solution that meets an employer's needs. Even if you've endured a long road of adversity on your way to future employment, she urges boomers to be positive and to keep their interviews with prospective employers focused on the job and not personal circumstances.

Realizing an Experience Dividend: Helping the Longevity Revolution Add Up for America
Civic Ventures
This 12-page online booklet by Civic Ventures makes the case for baby boomers and the decades of experience they have to offer. As a tidal wave of baby boomers age, it raises important questions about life, work, and values.

Encore resources: tips for boomers in the changing job world
Encore.org
Your age and experience are assets, say this site's authors. They offer tips for plus 50 job-seekers worried their skills are out-of-date or their age a liability for a job hunt. The site also links to the Encore Career finder, which offers help in locating meaningful work.

Employ Experience…and keep the competitive edge
Workforce Development Council of Seattle-King County
Many employers are actively seekign to recruit plus 50 adults and value them for their expertise and experience. Best practices and success stories from employers are offered.

Volunteering & Service

July 2009
Volunteers and the Economic Downturn
Johns Hopkins Center for Civil Society Studies
A new study reveals that while 80% of nonprofits experienced fiscal stress during the economic downturn, nearly 75% of them were able to maintain or expand services with the help of volunteers. One out of every three organizations reported increasing their reliance on volunteers to cope with the economic downturn between September 2008 and March 2009. About half of the organizations expect to increase their reliance on volunteers over the next year, which is good news for Plus 50 Initiative program forging partnerships for internships with nonprofits or collaborating with them on service projects.

2009
More older Americans signing on to volunteer abroad
CNN
With the economy keeping many plus 50 adults on the job, some are turning to careers that help them give back to the world. "The economic crisis is giving them an opportunity to take a break," said Vanessa Noel, an associate director with Alliance Abroad Group, who talked with CNN. Noel coordinates volunteer trips abroad that typically last between two and 12 weeks. Inquiries from eager adults over 50 have flooded her office in recent months - so much so that she is creating new programs this summer to Costa Rica and Ecuador tailored to older volunteers. Peace Corps applications from adults over 50 increased 44% in 2008 compared to 2007, driven largely by the weak economy and a campaign launched in 2007 to lure mature volunteers.

2009
Calculating the economic impact of volunteers
Points of Light Institute
Have you ever wondered how to assign a dollar value to the time that volunteers contribute? This handy and easy-to-use online calculator from the Points of Light Institute will help you assign a dollar value to volunteer hours. Estimates of the dollar value contributed through volunteering can also build confidence among students seeking to develop workplace experience through volunteer activities.

2008
Boomer Power: Harnessing the Energy of a Generation
National Conference on Volunteering & Service
This presentation at the 2008 National Conference on Volunteering & Service describes a six-step process for identifying baby boomers who want to engage in service and volunteerism. The presenters offer a tool to help nonprofit organizations gauge their readiness for baby boomer volunteers. Ten key things the presenters have learned about reaching out to baby boomers are outlined and offer valuable help to organizations seeking to recruit and retain this generation as volunteers.

2008
Issue Brief: New Kinds of Volunteers Demand New Kinds of Recruiting Strategy
National Council on Aging
Often charities and nonprofits can't afford to hire professional workers with extensive experience and expertise. But there's a great solution to their dilemma - recruiting volunteers with the professional knowledge and experience who are ages 55 and up. This 12-page report advises nonprofits to tailor messages to this audience specifically, structuring projects (not jobs) for volunteers to work on, offering flexibility for volunteers who need to juggle obligations, and partnering with other organizations and companies. Read the report

2008
Issue Brief: Increasing Volunteerism Among Older Adults, Benefits and Strategies for States
National Governors Association
Suggestions on ways to involve older adults in volunteering are profiled in this 13-page issue brief. Includes a helpful discussion highlighting state initiatives to involve plus 50 adults in service.

2008
Volunteering in America
Corporation for National & Community Service
This interactive Web site by the Corporation for National and Community Service offers a snapshot of volunteering in America. Even with the economic crisis, the national volunteer rate remained relatively constant at 26.2% in 2007 and 26.4% in 2008, respectively. In 2008, 61.8 million volunteers donated approximately 8 billion hours of service. See data from your state using the handy clickable map on the Web site. In many cases, city data is also offered showing the number of volunteers and the percentage of the population that volunteer. Use the tools option to create a slideshow, share what you find on the site, or compare data to another city, state, or region. You can see the formal report issued in 2008 and visit the interactive Volunteering in America website.

2008
More to Give: Tapping the Talents of the Baby Boomer, Silent and Greatest Generations
AARP
Significant barriers remain to tapping the full potential of volunteers ages 44-79, even though 73% of them have volunteered in the past year. This study by Civic Ventures and AARP found that 70% of them do not want to volunteer on a regular schedule and that lack of time was a significant barrier to giving back.

2007
The Future of Old Age
Energize, Inc.
Future-focused is how the authors think society should approach aging, in this short-online essay about the value of older volunteers and their contributions to society. The authors argue that society's approach to aging has been all wrong, and that older volunteers can have a decisive impact on social welfare. The essay's authors also wrote the field guide, "Older Volunteers; A Guide to Research and Practice."

2007
Doing Good Well: Engaging Senior Volunteers
National Volunteer and Philanthropy Centre (Singapore)
This very helpful guide for nonprofit organizations offers advice on establishing a volunteer program for plus 50 adults. A volunteer management framework and best practices give practical advice for program managers seeking to set up a program. Examples from three nonprofit organizations in Singapore give helpful tips and demonstrate the impact that plus 50 volunteers can have on an organization.

2007
Serving baby boomers through GIS at GateWay Community College
Maricopa County Community Colleges
Using Geographic Information Service (GIS) mapping techniques, GateWay Community College in Phoenix, Arizona, created a map to help plus 50 adults identify volunteer opportunities more efficiently, with a focus on convenience and connecting people visually with a location. Organizers note that the interplay between their educational programs, employers, and volunteering is synergistic. They wrote, "GateWay Community College and local partners — both for-profit and nonprofit entities — can work as a team, coordinating roles in helping boomers transition from primary careers through retirement and into positions where each person is supported in dignity and inspired to contribute his or her talents as a legacy to a better, more enlightened society." Created through the college's ASSETS project, the map can be searched by neighborhood and is structured to showcase existing community partnerships.

2007
Creativity and Aging: Best Practices
National Endowment for the Arts
Making the arts more accessible for older adults is the focus of this report. Several community projects are profiled.

2007
Boomers Are Ready for Nonprofits, But Are Nonprofits Ready for Them?
Experience Wave
Published by the Conference Board, this report examines how nonprofits can adapt their culture and practices to draw in plus 50 adults and keep them actively engaged.

2007
Issue Brief: Baby Boomers and Volunteering, Findings from Corporation Research
Corporation for National & Community Service
This two-page brief offers critical advice for nonprofits seeking to engage plus 50 volunteers. While boomers may volunteer at higher rates than previous generations, if charities hope to keep them engaged, research shows they must have meaningful tasks.

2007
Volunteer Rates by State
Corporation for National & Community Service
Report provides a state-by-state analysis of volunteer levels and how volunteer engagement has changed over time.

2007
Baby Boomers and Volunteering: Findings From Corporation Research
Corporation for National & Community Service
Baby boomers will swell the ranks of the nation's volunteers over the next decade. This key report summarizes research and offers practical tips for nonprofits seeking to reach out and engage plus 50 adults in giving back.

2006
Hometown Mentor Program - Reference Manual
Washington Education Foundation
This manual offers a cornucopia of information on mentoring for those seeking to work with young people. It is especially helpful for those working with high schoolers preparing for college, but offers advice on proper boundaries, relationship-building, and communication skills.

2006
Mentor Toolkit
Washington Education Foundation
This comprehensive toolkit includes links to resources for program management and mentoring. Recruitment, training and supporting mentors are covered. Risk management is also highlighted.

2006
Volunteering: A Physical Activity Intervention for Older Adults, The Experience Corps Program in Baltimore
Experience Corps
The Baltimore Experience Corps program places volunteers in public schools for 15 hours a week to help children, and also to improve health and physical activities for plus 50 adults. Ninety-six percent of the volunteers participating in the project were African-American and the volunteers were between ages 59-86. After 4-8 months as a volunteer, researchers found that 53% of the volunteers were more active in their daily lives than before they began volunteering. Read this article in the Journal of Urban Health examining the impact of volunteering on older adults in Baltimore.

2006
Rewards of Giving: An In-Depth Study of Older Adults' Volunteer Experiences in Public Schools
Experience Corps
This beautifully-illustrated research report paints a portrait of volunteering in public schools and benefits for adults over age 55 in this 46 page report.

2006
Baby boomers: a new way to grow old
WebMD
in this feature article, the author discusses general trends specific to the baby boomer generation. He provides a more in-depth focus on volunteering and service for baby boomers by interviewing a researcher who studied Experience Corps volunteers (ages 60-86).

2006
Hometown Mentor Program - Reference Manual
Washington Education Foundation
This manual offers a cornucopia of information on mentoring for those seeking to work with young people. It is especially helpful for those working with high schoolers preparing for college, but offers advice on proper boundaries, relationship-building, and communication skills.

2006
Mentor Toolkit
Washington Education Foundation
This comprehensive toolkit includes links to resources for program management and mentoring. Recruitment, training and supporting mentors are covered. Risk management is also highlighted.

2006
Paving the way: Volunteer Centers and Baby Boomer Volunteering
Points of Light Foundation
This publication from the Points of Light Foundation provides an overview of baby boomers for volunteer center managers and offers advice on engaging them in volunteer service.

2005
The Baby Boomers: Good Work and the Next Stage of Life
Civic Ventures
This four-page essay examines the findings from the New Face of Work Survey in 2005, which demonstrated that baby boomers are seeking work that matters and gives back to the community. Fully half of all adults age 50 to 70 (and 58% of those 50 to 59) aspire to work in seven areas that combine the seriousness, income, and other benefits associated with work with the desire to contribute to the greater good. Indeed, when asked specifically to name the kind of work they would prefer to do in the future, those surveyed named education and social services as two of their three top choices. Both finished just behind retail work—an area where much recruitment of aging Americans is underway. Health care jobs also finish high on the priority list.

2005
Expanding the Boundaries of Corporate Volunteerism: Retirees as a Valuable Resource
Centers for Corporate Citizenship, Volunteers of America
Offers advice to corporations on how to expand their corporate social responsibility programs and efforts to involve employees in the community - by looking to baby boomers who have a wealth of experience to offer.

2004
50+ Volunteering: Working for Stronger Communities
Points of Light Foundation
Offers resources on reaching out to involve plus 50 adults in service and practical tips for organizations. Examines how state volunteer centers and the Points of Light Foundation are engaging plus 50 adults.

2004
Reinventing Aging: Baby Boomers and Civic Engagement
MetLife Foundation
The link between retirement and aging is eroding, and today's plus 50 adults are rewriting the retirement rule book - and they want to live engaged and active lives in the public sphere. Published in cooperation with the Harvard School of Public Health.

2004
The Volunteer Factor
Aging Today
This reprint of a 2004 Aging Today story explores the benefits of volunteering. Even those who give back stand to benefit, according to studies cited by the author in this Civic Ventures publication. Volunteering can improve health and extend life spans.

2003
Tips for recruiting and managing older volunteers
Chronicle of Philanthropy
Plus 50 volunteers have a wealth of knowledge and energy to share with nonprofit organizations. This article highlights a program at the Arizona Theatre Company in Phoenix that involves baby boomer volunteers, and offers helpful advice for volunteer program managers seeking to reach this important population.

2002
Helping Older Learners SHINE Their Way to Citizenship
Diversity Web
Project SHINE (Students Helping In the Naturalization of Elders) was created at the Center for Intergenerational Learning at Temple University to train students to assist older immigrants and refugees in becoming United States citizens. The program combines intergenerational and service learning components, as well as literacy and civic education. It is offered on 31 campuses around the country, including San Jose City College, a two-year community college. More information is available at www.projectshine.org.

2002
Recasting Retirement - New perspectives on aging and civic engagement
Civic Ventures
This study sought to reconceptualize retirement. It takes a look at changing views of retirement on a personal level, and advocates for meaningful work that builds relationships, contributes to the common good, and personal satisfaction.

2002
Engaging older adults in after-school programs
Civic Ventures
This report by Civic Ventures examines a mentoring and tutoring program for elementary schoolers paired with older adults through Experience Corps. Suggestions for recruiting, training, and supporting older adult volunteers are made.

2001
Marketing volunteer opportunities to baby boomers: A blue print from the field
Center on Aging, University of Maryland
"How will the baby boomers impact organizations which have used senior volunteers to fulfill community need?" was a key question answered in 2001 during conferences held by the Corporation for National Service Senior Corps. More than 300 project directors and sponsoring organizations responded to seven planning questions to create a blue print for marketing volunteer programs to baby boomers. Their blueprint ideas are presented as a framework to help community organizations.

2001
'BOOMNET' Capturing the Baby Boomer Volunteers: A Research Project Into Baby Boomers and Volunteering
Australia Department of Premier & Cabinet
With the advent of the first baby boomers reaching their fifties nearly upon them, the government in Australia hired researchers to examine what motivates plus 50 adults to volunteer, and what hinders them from doing so. One baby boomer interviewee said, "I went along and thought I'd do some volunteer work and when I got there I found it was a group of silver-haired old dears sitting around sewing and chatting. That's not for me — I was the youngest there." The report drives home the point that nonprofit organizations need to re-evaluate how they manage baby boomer volunteers and jettison methods used in the past to engage older adults. Strategies for recruiting and retaining baby boomer as volunteers are suggested. The researchers also found that nonprofit organizations need to have a professional outlook, eliminate cliques, and employ good nonprofit management practices, in order to involve baby boomers, as well as make good use of the valuable time they have to give.

2000
Candy Striper, My Ass! A culture clash is looming as a high-powered wave of retiring executives meets the genteel world of volunteerism
Fortune
As retiring executives set their sights on utilizing their hard-won skills and expertise in the nonprofit sector, a culture clash looms, warns this Fortune magazine article. At the same time, many nonprofits are seeking help with basic needs, but also need leadership in other areas. The author argues that both sides need to meet halfway and check their attitudes at the door.

New Kinds of Volunteers Demand New Kinds of Recruiting Strategy
National Council on Aging
Often charities and nonprofits can't afford to hire professional workers with extensive experience and expertise. But there's a great solution to their dilemma - recruiting volunteers with the professional knowledge and experience who are ages 55 and up. This 12-page report advises nonprofits to tailor messages to this audience specifically, structuring projects (not jobs) for volunteers to work on, offering flexibility for volunteers who need to juggle obligations, and partnering with other organizations and companies. Read the report.

Recruiting the baby boom generation: a resource guide
Lions Club International
Baby boomers want to volunteer and help their community, and community organizations need their skills and expertise. What are the best ways to reach out to plus 50 adults and involve them in civic organizations? This practical 14-page guide from Lions Clubs International explains why this generation is different, and offers strategies for involving them in volunteering. The author advises clubs to cut the red tape, eliminate cliques and back room politicking that keep out newcomers, and makes strong recommendations about seeking referrals.

The Boomers' guide to good work
Civic Ventures
This colorful website advises baby boomers to be civically engaged. The value of experience can be priceless, and plus 50 adults are encouraged to put their skills work for the common good, thanks to this website by Civic Ventures and the MetLife Foundation. A 16-page print-ready booklet is also available on the site.